“3SR – Smart Waste Recycling Social Network,” with its mission of promoting waste recycling education in schools and communities, is a startup project created by a team of six students together with Dr. Bùi Thị Thanh Hương, a lecturer at the University of Education. The project pursues the vision of a waste-free lifestyle, aiming to become a leading environmental education organization in Vietnam and the region by 2025.
The “smart waste recycling social network” platform targets a market of over 23 million Vietnamese students, offering them the opportunity to experience entrepreneurship through waste recycling. This is achieved via a STEM+ recycling education program integrated into the school curriculum from preschool to primary, lower secondary, and upper secondary levels. As a unique and innovative product with no direct competitors on the market, it promises rapid capital recovery and attractive investment potential — requiring relatively small capital contributions while offering significant equity shares to investors. In particular, the project’s four STEM+ education books for preschool, primary, lower secondary, and upper secondary levels (developed under the framework of a circular economy for waste resources), combined with its media channels (VTV, YouTube, Facebook Fanpage, TikTok, and Instagram), will serve as an effective platform for businesses to fulfill their corporate social responsibility (CSR) commitments and build brand recognition.